Nickelback Joins Live Nation Artists in Exclusive Global Partnership
"LOS ANGELES, July 8 /PRNewswire-FirstCall/ -- Live Nation (NYSE:LYV) President and Chief Executive Officer Michael Rapino announced today that the company has entered into a long-term global partnership with Nickelback, one of the most successful contemporary hitmaking and touring rock bands in the world. Nickelback is the fourth global superstar that Live Nation has signed to a unified rights deal, on track with the company's strategic plan to sign four to six such deals with world-class artists in the first year of operation of its Live Nation Artists division.
Shaped by Mr. Rapino, the new partnership contemplates all areas of Nickelback's global music enterprises, including three touring and album cycles, with an option for a fourth. Under the deal Live Nation has acquired 12 separate artist rights to feed its global distribution pipe. These include touring, tour sponsorship, tour merchandise, tour VIP/travel packages, secondary ticketing, recorded music, clothing, licensing and other retail merchandise, non-tour sponsorship and endorsements, DVD and broadcast rights, fan club, website and literary rights."
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